Webinar Preparatorio – Buyer UK in Capitanata

As part of the "Buyer UK in Capitanata" initiative, ICCIUK is organising a preparatory webinar for the 30 local companies selected for the October 2026 food & wine incoming mission. Scheduled for mid-September and lasting one hour, the session will feature an expert speaker on the UK food & wine market, aimed at preparing companies ahead of their meetings with UK buyers and importers. The webinar will provide an overview of the UK market, consumer trends and distribution channels, along with practical guidance on approaching UK operators, commercial positioning and how to conduct effective B2B sessions, with dedicated time for participant questions.