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4 November 2026

Lake Como in London – 2nd Edition

Brown's Hotel, 33 Albemarle St, London W1S 4BP

Lake Como in London – 2nd Edition
"Lake Como in London" – second edition, taking place on 4 November 2026 at Brown's Hotel London, a Rocco Forte Hotel (Clarendon Room). The event, organised by ICCIUK in partnership with the Como-Lecco Chamber of Commerce, celebrates the scenic and gastronomic excellence of the Lake Como area in Lombardy. The evening opens at 6:30pm with guest registration, followed by institutional greetings and a presentation of the destination through audiovisual content. A key moment of the evening will be the awarding of a prize trip and the appointment of a Lake Como Ambassador, chosen among the operators most closely tied to the region. The evening will continue with a networking reception in aperitivo-dinner format, featuring a menu inspired by local specialities and live musical entertainment. The initiative will bring together around 10-15 operators from the Lake Como area and 50 guests including journalists and UK tourism industry professionals, strengthening the promotion of Lake Como in the UK market.

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